MEL RODRIGUEZ III

Creative Director / Producer / Editor

 

POLITICAL + CREATIVE STRATEGY

 

MOTHERS FOR DEMOCRACY

GENERATION HOPE

GEN Z DECIDES social

BE MORE THAN A VOTER social

 

WAY TO WIN ACTION FUND

“Liam & Olivia” - I produced, directed and edited a series of issue ads for Way To Win Action Fund aimed at voter turnout for the 2022 midterms.

 

NEW GEORGIA PROJECT / STACY ABRAMS and NSE UFOT

FUNKIFY THIS RACE - this one was a pleasure to make. I pitched a few ideas to Nse Ufot at New Georgia Project and New South SuperPAC and they said “let’s do it!” I got on the phone with my friends from Daptone Records to pull a track from Grammy-winners Sharon Jones & The Dap-Kings to funkify the GOTV effort. Paid ad for New South SuperPAC.

THANK YOU GEORGIA! Continued work with NEW GEORGIA PROJECT thanking voters for coming out to turn Georgia Blue in 2020

STIMULUS - issue ad, laying out the shady tactics Loeffler and Perdue vs. the virtues of Warnock / Ossoff. Paid ad for New South SuperPAC

SUPERHEROES - we positioned Warnock & Ossoff as heroes needed to join the fight against the evil Senate leader and save the world! Paid ad for New South SuperPAC.

 

ACRONYM

“Matter Of Time” - Vice President messaging, paid program ad. Another funky collaboration with Grammy-winning artists, Sharon Jones & The Dap-Kings.

 

THE AVENGERS - 30 second paid program ad featuring our Progressive super heroes with Biden as their “Captain America”

 

“My Friend Joe” paid program advertisement

“Economy” paid program ad (one of our most effective)

 

“Jennifer” 30 second swing vote paid program ad

“Jamie” 30 second swing vote paid program ad

 

CHEAT SHEET for the VOTING BOOTH w Ilana Glazer with guest Jennifer Lawrence. This is a digital series I worked on where Ilana Glazer of “Broad City” would interview various celebrities about various issues. Part comedy, part panel show, it was produced during the pandemic.

 

“Here Comes The Change” by artist Kesha. I was tasked with producing and editing Acronym’s “closer” video as we headed into the weekend before November 3.